The advent of social media has given creators the ability to not only generate content on several different platforms, but also showcase their work and build a following. The explosion of Twitter, Instagram and other platforms has given a voice to videographers and allowed them to rise above the roll of rolling cameras and capturing talent on video. In a time where musicians have to be more accessible, videographers have become an important component in bridging the gap between the artist and their fans. Flash Tarantino is one of the young guns leading the charge and revolutionizing the art of videography.
“It all starts with the person holding the camera,” Flash said. “At the end of the day, wherever you go, you are a brand. I want people to know me as Flash, not just French Montana’s camera guy or the guy who travels with A Boogie. When people look at A Boogie, they’re going to know I shot it. I’m a brand as much as anybody else.”
Flash’s love for hip-hop culture resulted in a tenacious pursuit to be involved in the music industry. His love for hip-hop stems back to his younger days growing up with his mother. Flash would listen to the radio, and fell in love with the music after hearing artists like Ol' Dirty Bastard, DMX and Cam’ron.
“I really like the whole Dipset [and] G-Unit movement,” Flash said. “Cam’ron is in my top five and played a heavy influence in my life. I believe I had every Dipset mixtape that ever came out. But I didn’t have the physical copy. I downloaded it. I was a computer nerd. I don’t know how many computers I messed up with viruses from downloading music.”
Eventually, he purchased a Flip UltraHD Video Camera to capture his visions on film. Although he had no background in videography, Flash learned how to use a multitude of different cameras after studying YouTube tutorials. After his first camera, Flash eventually upgraded to a Canon. As he began to grow more confident in his skills, Flash used social media to build relationships that would accelerate his projection in the industry.
After he honed his skills shooting video for artists under French Montana’s Coke Boys Records, Flash’s big break came when he was assigned to replace the main camera man and produce vlogs for the label’s CEO. In 2014, Flash began to travel with French Montana and found himself on the road with the Coke Boys.
Now, Flash is playing an intricate role in another Bronx bred artist and this time, he’s the veteran. A Boogie has emerged as one of New York City’s hottest new artists, and Flash is using his experience and expertise to help shape and mold A Boogie’s presence on-screen.
“In order to get the best shot, you have to have some sort of chemistry with the person you’re shooting,” Flash said. “The way I shoot is through a first person point of view. I shoot as if you’re reliving the moment with A Boogie.”
Most recently, Flash has been credited with his work on A Boogie’s visual for “Not A Regular Person.” However, his career goals extend far beyond music. While music has fueled Flash’s passion to make his mark in the industry, his vision doesn’t just end with the art.
“My goal is to have a media brand—come up with a story, do research on something and bring it to life,” Flash said. “I’m also working with a non-profit organization called the Knowledge House. They are teaching classes and helping inner-city kids get jobs at major companies.”
Flash Tarantino has made quite a mark in such a short period of time, and fans should only expect more.