While the "golden era of rap” has come to an end, there are still up-and-coming artists who are driven by the "boom bap" sound. Some rappers have been criticized for making music that sounds outdated and others have been able to incorporate an old school vibe without sounding like those who came before them. Lex Lavo is a perfect example of the latter and has received a co-sign from multi-platinum selling artist, N.O.R.E. (Noreaga).
A native of Spanish Harlem, Lavo shows pride in Latino heritage throughout his music. He took it a step further in the latest visual to his new single, My Kitchen featuring Big Primo.
“We went really left with the visuals… Aesthetically, with the wardrobe and props, we tried to capture that Leonardo DiCaprio vibe in Romeo & Juliet with the floral button-ups and the gold-plated guns," Lex told HipHopDX. "But we still wanted to add the Spanish vibes, give it that hometown feel, so we found a location that gave that feeling of being in the caserio (traphouse) in Puerto Rico.”
Lavo's fourth project The Voice, includes features from Dave East and Jae Tips. If you're unfamiliar with this new artist, the video for 40's N 40's featuring Dave East is a great introduction to Lavo's sound. While his sound is reminiscent of hip-hop's East Coast ambassador's, Lavo is one of the artists leading New York City's new underground scene.